Finding the right candidate for each new job role can be a challenge, especially if your team is short on time and resources. Enter the job fair: an effective way to find potential hires among pools of candidates in one location.
Job fairs create opportunities for recruiters to connect with promising talent and help set your company apart from the rest of the crowd. You can use them to show off your company culture, discuss your business’ mission and values, and give potential hires an up-close look at what it would be like to work for you. Plus, they save time by allowing employers to meet numerous candidates in one place.
The catch? A lot of other companies also know how useful job fairs can be, creating stiff competition to catch the eye of top talent roaming the floor. Standing out of the crowd is tricky but not impossible. Here’s how you can help your company shine.
What Is a Job Fair?
A job fair is an event that brings together employers, recruiters, and job seekers in one place. The goal is to connect people who are seeking employment or career advancement with companies that have jobs available.
For employers, the biggest benefit is that it gets you face-to-face with high numbers of potential hires, so you can make connections and (hopefully) fill some of your current vacancies.
Additionally, job fairs provide a great opportunity for businesses to showcase their company culture and values. They allow potential employees to meet you and learn more about your organization, current openings, and how working with you might be beneficial for their careers.
Five Engaging Job Fair Ideas
Here are some fun ideas for your next job fair to make your company stand out and attract top talent.
- Gamify Your Table
To keep things interesting, consider adding a gamification element to your job fair set up. Give potential employees the chance to earn points by interacting with your company — for example, leaving their contact information, booking a meeting with a recruiter, or speaking to a number of different representatives. Then, you could offer a prize draw with the chance to win a fun prize.
This will help you get more people coming over to chat to your representatives, and give potential candidates a fun impression of the company.
- Keep It Casual
By removing the formality of a job fair, candidates can feel more comfortable. This allows them to demonstrate their personality, skills, and knowledge in a relaxed setting. It also encourages employers to get to know potential hires on a deeper level rather than solely focusing on hard skills. Furthermore, it helps build trust between employers and job seekers, which is essential for any successful hiring process.
To keep it casual, consider changing the set-up of your employer booth. While many companies go for a table with a few chairs around it, could you swap for a sofa or some comfy chairs? You could even bring a coffee machine and invite interested attendees to grab a coffee with your recruiters to make the experience more relaxed.
- Use Speed Rounds
This will need buy-in from the job fair organizer, but it’s a great way to get lots of people speaking with lots of different employers. With speed rounds, employers can talk directly to curious candidates and organically explain the benefits and opportunities.
This works by inviting employers to sit at a table. Each candidate gets to speak to the company representative for three to five minutes. Once their time is up, rotate all the employees to the next table. This helps you speak to multiple candidates in a short time period while, at the same time, giving your full attention to each of the individual conversations.
- Host An Open Day Office Tour
Job fairs don’t have to happen outside of your office. If you’ve got a large number of vacancies to fill, you could run your own internal job fair and open up your office to potential hires.
Organize tours of your office to let curious candidates imagine what a day in their life could look like if they joined. They help candidates to really get a feel for the work environment and decide if your company is the right fit for them. Tours also provide an opportunity for potential hires to ask questions and interact with current employees. And, job seekers are more likely to trust the opinion of current employees, a study by CareerArc found.
- Speak on a Panel or Run a Q&A
Taking part in a panel can be an effective way to engage with potential employees by showcasing your expertise. You could talk about some of the hiring trends, explain your company’s hiring processes, or highlight the challenges your company’s looking to solve with their new hires.
Alternatively, you could run a Q&A session for potential employees. Have a representative from your company take questions from the audience. This will give potential candidates the chance to ask about everything from the company culture to the leadership team. It can be a less daunting way for attendees to learn more about your company, without having to walk up to your booth and find a recruiter to speak with.
Attract Top Talent With Your Company’s Wellness Benefits
When job seekers are perusing the booths at a job fair, they’ll be paying close attention to things like employer branding, company values, and the way you treat and care for your team members. In fact, 62% of workers say that employee wellbeing is a top priority whenever they’re applying for a new job, according to Future Workplace.
Help your company stand out by showing these curious candidates exactly what you’re doing to support employee wellness. Share more information about the wellness programs and benefits your company offers. And focus on any initiatives you have to ease the transition for employees new to the workforce, to help them lower stress and improve the employee experience.
Gympass gives your workforce access to gym memberships, nutrition plans, and resources to support their mental wellbeing so you can build a great wellness plan for every employee. Talk with one of our wellbeing specialists today for help crafting wellness programs that attract new hires!
- David, T. (2021, December 14). 23 surprising stats on the future of recruitment – Infographic. CareerArc Social Recruiting. Retrieved June 5, 2023, from https://www.careerarc.com/blog/future-of-recruiting-study-infographic/
The Gympass Editorial Team empowers HR leaders to support worker wellbeing. Our original research, trend analyses, and helpful how-tos provide the tools they need to improve workforce wellness in today's fast-shifting professional landscape.