The online fitness community has only grown in the last few years.
fitnessis one of the most popular hashtags used on Instagram, and according to the IHRSA, 33% of consumers streamed at-home fitness videos during the pandemic. People are both sharing and consuming online fitness content, and blogs are a great place to store all the content you create.
The top fitness bloggers are a great source of inspiration and ideas, whether you’re looking to build your own blog or connect with others in the community. Here’s a list of some popular blogs for you to check out.
- Breaking Muscle – Chris Colucci and Robert Zeglinski
Breaking Muscleis one of the leading fitness blogs on the internet. Focused on strength sports — like weightlifting, powerlifting, CrossFit, and Strongman — it provides readers with advice on how to build muscle, including training tips and nutrition information.
The blog has workout guides for each muscle group, reviews of equipment and supplements, and advice on how to work out safely and effectively. It aims to help its readers achieve their fitness goals while improving their overall health.
- Nerd Fitness – Steve Kamb
Nerd Fitnessaims to help readers have a good time while getting fit. Its founder, Steve Kamb, started the site in 2009 to “provide a fun place for nerds to learn about health and fitness, chat about gaming and comics, and live better lives.”
Nerd Fitness provides beginner guides to various health and fitness, including nutrition and specific workouts. It focuses on building a strong community based on shared interests, to help readers encourage each other and work towards their shared goals.
The blog is full of “geeky” references — from Star Wars, Lord of the Rings, the Matrix, and more. This has helped Nerd Fitness become an invaluable resource for people looking to improve their performance who may not feel they fit in with the stereotypical “fitness” crowd.
- Sweat – Kayla Itsines
Sweat, led by Australian personal trainer Kayla Itsines, has helped millions of people worldwide get fit and healthy.
Sweat focuses on providing women with workouts that can be done in the comfort of their own homes without any extra equipment or gym memberships. The blog also offers nutrition advice, tips for staying motivated, and resources to help readers stay on track with their health goals. With its easy-to-follow guides and inspiring stories from real users, Sweat has become one of the world’s most successful fitness blogs.
- The Body Coach – Joe Wicks
The Body Coachis a popular fitness blog founded by British personal trainer Joe Wicks. The blog focuses on delivering short but effective HIIT (High-Intensity Interval Training) workouts that can be done at home or anywhere else without any special equipment. It also provides readers with easy-to-follow workouts, nutrition advice, meal plans, recipes, and motivation tips.
Joe’s approach to health and fitness has become incredibly popular as he makes it fun and accessible for everyone. He also offers exclusive content, like live workout sessions, to help people reach their health goals.
- Fit Bottomed Girls – Jennipher Walters and Kristen Seymour
Fit Bottomed Girls, launched in 2008, is a pioneering blog in the body positivity movement. With the slogan “you can’t hate yourself healthy,” the site is grounded in loving yourself and your body. It provides readers with accessible and effective workouts, nutrition advice, recipes, and wellness content. Largely aimed at women, the blog includes a section for moms, offering parenting tips and advice on staying fit and healthy during pregnancy.
- Love Sweat Fitness –
Personal trainer Katie Dunlop launchedLove Sweat Fitnessin 2014 to build a community of like-minded women focused on building friendships and community as much as fitness.
The blog has become a hub for an encouraging community that helps its users reach their health and fitness goals in a fun, supportive way. It covers everything from nutrition and healthy lifestyle choices to travel tips. Love Sweat Fitness boasts plenty of nutritious recipes, fitness challenges, printables and its own app to encourage everyone to make wellbeing a shared experience.
- Born Fitness – Adam Bornstein
Born Fitnessis a fitness blog founded by Adam Bornstein, former editor-in-chief of Men’s Health Magazine. It provides readers with comprehensive guides on achieving their health and fitness goals effectively and sustainably.
The blog covers nutrition, supplementation, strength training, cardio workouts, and lifestyle habits. With its evidence-based approach to achieving health and fitness goals, the blog is an invaluable resource for people looking to take control of their own health and fitness journey. It also offers helpful advice from experts who can provide valuable insights into different aspects of health and fitness that are often overlooked or misunderstood, like understanding calories and maintaining fitness and strength as you get older.
- The Runner Beans – Charlie Watson
The Runner Beansis a fitness blog founded by Charlie Watson, an experienced runner and nutritionist. The blog offers helpful advice on running, nutrition, and lifestyle tips to help readers reach their goals in a healthy way. It provides training plans, meal ideas, and recipes.
The Runner Beans also has a strong focus on the mental aspects of running, which can often be overlooked by other blogs. It provides support for dealing with common issues such as motivation, self-doubt, and anxiety that can come up during the journey toward physical fitness.
- Knocked-Up Fitness – Julie Wiebe
Knocked-Up Fitness, run by personal trainer and pre/postnatal exercise specialist Julie Wiebe, provides tailored advice on safely staying fit during and after pregnancy. It covers topics such as nutrition, workouts, mental health, lifestyle habits and more. Posts feature helpful tips from experienced trainers and interviews with inspiring moms who share their stories of staying active while pregnant or postpartum.
- ACE Fitness® & Healthy Lifestyle Blog
TheACE Fitness Blogis an online resource for health and fitness enthusiasts founded by the American Council on Exercise (ACE), a leader in certifying exercise professionals. Its posts offer expert advice from certified personal trainers and other industry professionals on topics such as nutrition, building healthy habits, and beginner’s workout programs. It also provides resources to help readers stay motivated and make informed decisions about their health.
Find and Build Your Fitness Community
These fitness bloggers show how you can build a strong community by posting regularly online. But if you don’t want to spend all your time writing posts and shooting videos, there’s another way to reach new clients and fill up your classes.
Partnering with a company like Gympass can help you reach a new, corporate audience. With Gympass, companies give employees access to the world’s largest network of gyms, classes, and wellbeing services as part of their employee benefits package.
We’re building a community of partners to offer these classes. Learn more about becoming a Gympass partner.
- Saraco, Fran, 370+ Best Instagram Hashtags To Get More Likes in 2023. Shopify. Published February 22, 2023. Accessed February 28, 2023 from https://www.shopify.com/uk/blog/instagram-hashtags
- The Covid-Era Fitness Consumer. IHRSA. Published October 2020. Accessed February 23, 2023 from https://f.hubspotusercontent30.net/hubfs/167081/COVID-Era-Fitness%20Consumer_IHRSA_October-2020.pdf
The Gympass Editorial Team empowers HR leaders to support worker wellbeing. Our original research, trend analyses, and helpful how-tos provide the tools they need to improve workforce wellness in today's fast-shifting professional landscape.