Creating and sharing content for your social media accounts can feel like a never-ending task. It’s not enough to film a quick workout video and upload it — you need the right aesthetic, to add captions, and pick the right time to post. Then you have to do what you can to ensure it shows up on the right feeds.
That’s where hashtags come in. Using the right hashtags on your posts helps get your account in front of an ever-growing audience.
Depending on your sport, lifestyle, or focus, there are lots of different hashtags to choose from. So to save you from spending hours scrolling Instagram or TikTok, we’ve put together a list of some of the top fitness hashtags to use on social media. Time to get posting!
You won't be surprised to hear that the most popular fitness-related hashtag on Instagram is #fitness. It’s #25 of the top 50 most-used hashtags , and now more than 500 million posts are tagged with that hashtag. But there are many other popular, relevant hashtags you can also add.
Whether you're a business or an individual instructor looking to land new clients, here's some fitness hashtag inspiration for your next post.
Of course, just because you're posting fitness-related content, doesn’t mean you need to include the word "fitness" in your hashtags. Here are some other relevant options if you want to branch out.
Love sharing workout routines, gains, and inspiration on the grid? There are lots of popular workout-related hashtags you can use. Some are general, while others focus on the type of workout (HIIT, legs, abs...), but these are a great starting point:
If your posts focus more on bodybuilding, a lot of the general fitness and workout-related hashtags will be relevant. But there are also plenty of hashtags that are more specifically focused on bodybuilding and building muscle mass.
Here are some hashtags to add to your bodybuilding or powerlifting content to help it reach a wider audience:
Yoga is a great way to relax and de-stress while strengthening your body. It can also be an amazing form of self-care that keeps you connected with yourself and the world around you. So it's no surprise that there's a thriving yoga community on social media.
Whether you're a newly-qualified practitioner or have been practicing for years, there are lots of hashtags on social media that celebrate yoga and its many benefits. Here are some top yoga-focused hashtags to use on your next post:
There are also lots of popular hashtags for different poses or practices. For example:
- Savasana (everyone’s favorite!)
If you're looking to help people take their running journey to the next level, social media can be a great source of motivation.
The right hashtags can help you connect with other runners and help spread awareness about running-related topics like health benefits or injury prevention. Here's a list of some popular hashtags you can use to target runners:
Fitness Coach or Personal Trainer Hashtags
If you’re a personal trainer or fitness coach looking to get your name out there, social media can help you connect with potential new clients. Check out these relevant hashtags and start building your following today:
Fitness Hashtag Tips
Now you’ve got a list of hashtags to try out, we’ve got a few tips and tricks to help you use them effectively in your posts. Here’s three tips to help you be a social media pro, as well as a fitness one.
Finding (Even More) Relevant Hashtags
Finding relevant hashtags for your fitness posts on Instagram is pretty straightforward because you can search directly in the app.
If you start typing in any of your go-to hashtags, Instagram will make additional suggestions based on what you've typed. You can also get ideas from what the influencers and brands you admire on social media are using.
While Instagram will promote related hashtags,it doesn't make much data available. TikTok, on the other hand, shares a lot more information around popular hashtags, which can help you choose effective ones for your posts. They have atrend discovery page for businesses, so you can see how hashtags change in popularity over time.You can, for example, see how use of the hashtag#GymMotivation has shifted over the last 120 days. You can also change the time frame, from 7 days up to three years.
Like Instagram, TikTok will also help you find relevant hashtags within the app. To start, open up TikTok, type in a hashtag related to your post, and the platform will suggest other relevant hashtags for you to explore.
Hashtags are a great way to draw attention to your content, but if they’re not formatted correctly, they can be difficult to read. Capitalizing the first letter of words in a hashtag (like #SweatItOut) makes it easy to read.
It also means that your hashtags will work on screenreader technology, making themaccessible for everyone, including users who are blind or have low vision. This is how we've formatted the hashtags in our list, so everyone can understand them.
Number of Hashtags
There's a lot of debate about how many hashtags is too many. Too few, and you won't get the reach or engagement you're hoping for. Too many, and your posts could look spammy. So what's the ideal number?
You can add up to 30 hashtags on Instagram, butit recommends using 3-5 per post. Of course, you can always experiment with more hashtags and see what works best for you.
TikTok doesn't set a limit, but it has a character count for captions (including hashtags). You could try using a similar number of hashtags as on Instagram, and experiment to see if using more helps build your audience.
Looking for New Ways to Reach Potential Customers?
Social media is great for increasing followers and reaching new customers. You probably also have people finding you through word-of-mouth recommendations from happy clients — especially if you have some awesome progress pics to share.
Another way to build your customer base is through partnerships. Local companies are often looking for new perks to offer their employees, and our research shows that health and wellness perks are especially popular.
With Gympass, companies of all sizes give employees instant access to the world's largest virtual and in-person network of gyms, classes, and wellbeing services through affordable, flexible monthly subscription plans. We’re building an amazing community of partners to offer these fitness services, classes, and subscriptions.
Think you could be our newest partner? Learn more about working together today!
- Saraco, Fran, 370+ Best Instagram Hashtags To Get More Likes in 2023. Shopify. Published February 22, 2023. Accessed February 28, 2023 from https://www.shopify.com/uk/blog/instagram-hashtags
- TikTok Creative Center. Accessed February 13, 2023 from https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en
GymMotivation hashtag analytics, TikTok Creative Centre. Accessed February 13, 2023 fromhttps://ads.tiktok.com/business/creativecenter/hashtag/gymmotivation/pc/en?countryCode=US&period=120
- AFB's Social Media Accessibility Guidelines. Updated August 27, 2021. Accessed February 13, 2023 from https://www.afb.org/consulting/afb-accessibility-resources/afbs-social-media-accessibility-standards
- Tips for Using #Hashtags. Instagram @Creators Account. Published September 27, 2021. Accessed February 14, 2023 from https://www.instagram.com/p/CUV20kxvLgS/
- Zote, Jacqueline, TikTok hashtags: How to use them to grow your reach. Published March 3, 2022. Accessed February 14, 2023 from https://sproutsocial.com/insights/tiktok-hashtags/
The Gympass Editorial Team empowers HR leaders to support worker wellbeing. Our original research, trend analyses, and helpful how-tos provide the tools they need to improve workforce wellness in today's fast-shifting professional landscape.